For the conscious athlete
Our mission is to provide an eco-friendly alternative for sportswear, that will help ease the carbon footprint that the fashion industry creates and for every product that is sold, we will plant one tree
OUr CORE VALUEs
To operate responsiblY
We know our business model - the distribution of sportswear - we will heavily depend on strong use of commercial logistics - this is part of the wider problem. It is our duty to search for the most green-effective approach possible, to help ease the carbon footprint created from day-to-day operations but also to inspire other companies to follow suit.
To create phenomenal products
Our criteria for phenomenal products relies on functionality, comfort and sustainability. Our product range allows customers to make conscious purchasing decisions and provides the opportunity for them to become more sustainable, than before. We believe that the introduction of more forward-thinking ideas for the long-term, will help encourage the change in social attitude towards issues such as fast-fashion, which desperately needs to be addressed, in order to protect our planet.
Use business to protect our planet
We feel it is vitally important that we kickstart our campaign by implementing green practices from the get-go, to ensure we are leading by example in the industry. This approach will set us along the right trajectory of improving business operations and will help us instil the right values amongst company culture going forward.